Photo Contests have only increased in popularity over the last few years as smartphone cameras have improved and we’ve entered the age of the “selfie.” However, the online landscape has also changed a great deal. The growth of mobile internet traffic, in particular, is a game changer, making mobile responsive photo contests an absolute must.
For this reason one of your best options is to use Heyo to create your photo contest. Heyo’s contest apps are fully mobile responsive and intuitive to set up. And Heyo’s editor is entirely visual, which makes the process of creating your campaign more enjoyable.
Viral, liquid and contagious
These are all words that can be used to describe content that flows at velocity across the web.
If there is one type of media that fits into the high sharing and fast moving media category in an age of social networks, it is photos.
In the past photos were stuck in drawers, sat on mantel pieces and were glued into albums.
Photos didn’t flow, they sat.
They patiently waited to be picked up and shown at the first opportunity to your friends and family next time you met.
In the age of Kodak, photos needed expensive cameras, complicated processing and patience. Waiting for your photos to be developed at your local camera shop or pharmacy store after that summer holiday was a lesson in managing painful expectant anticipation.
Now we reach into our pocket or purse and then snap and share with a few clicks. It’s on Facebook, Twitter and Google+. This is why photo contests on Facebook are such a powerful marketing tactic in a world of mobile media and mobile phone cameras.
How to run a successful photo contest on Facebookhttps://www.jeffbullas.com/7-things-you-need-to-know-to-run-a-successful-photo-contest-on-facebook/
Here are seven things you need to know to make those contests sing and dance.
#1. Create a photo contest that matches your goals
Facebook photo contests are among the most viral and engaging campaigns you can run. Fans can participate by voting, or uploading their best picture, and voting. They will actively promote their entries to their friends, consequently promoting your campaign and your brand for you!
However, the level of engagement required of participants- choosing their best picture, and taking the time to upload it, will drastically reduce the number of email addresses and qualified information you would normally collect from a simple sweepstakes or instant win game.